Makes its debut at the British International Motor Shows today, the Ford Fiesta ECOnetic joins the existing Mondeo and Focus ECOnetic models. With an ultra-frugal 76.3mpg, the Ford Fiesta ECOnetic makes claim to the the most fuel efficient five-seater family car in the UK.
With CO2 emissions at under 100g/km, Ford Fiesta ECOnetic is zero rated both for road tax (Vehicle Excise Duty) and for the 'showroom tax' element of VED introduced for the first year of ownership in this year's Budget.
The Ford Fiesta ECOnetic lends its frugality to its aerodynamic body styling, lowered suspension, low resistance tyres and low friction oil, green shift indicator plus the efficient 1.6-liter TDCi diesel engine.
With the Ford Focus ECOnetic leading the way with a 38 per cent sales surge in the first half of this year, the Fiesta will most likely follow in its path if not surpass it with a price of £11,845 starting by the end of this year.
NEW ECO FORDS CAN SLASH UK CO2 BY OVER 80,000 TONNES
Ford's new range of super frugal ECOnetic models showcased at this year's British International Motor Show is leading the company's bid to cut UK CO2 emissions by over 80,000 tonnes.
Independent industry analysis shows that if customers continue their move into lower CO2 and higher mpg Ford models, 83,818 tonnes of CO2 a year would be avoided – equivalent to annual emissions from around 13,000 homes.
Leading eco motoring website, www.cleangreencars.co.uk, calculated the environmental effect of all Ford buyers switching to the lowest CO2 model in the current range without downsizing.
Today's launch of the 76.3mpg Fiesta ECOnetic, producing 98g CO2/km, hands the title of UK's greenest car to Ford. Its potential impact based on Cleangreencars' calculations would be to remove a further 10,750 tonnes of CO2 if chosen by all new Ford Fiesta buyers so far this year.
The new Ford Fiesta ECOnetic joins the Ford Focus ECOnetic, which went on sale earlier this year and achieves CO2 emissions of 115g/km and fuel consumption of 65.6mpg (combined cycle). The Ford Mondeo ECOnetic went on sale this month and offers large car comfort combined with fuel economy of over 53mpg and CO2 of 139g/km.
Cleangreencars' figures were based on all Fiesta, Focus and Mondeo customers opting for ECOnetic models within the same range – and drivers of other models choosing the most fuel efficient Ford in the range. The company's car sales of 236,636 across nine segments in the first half of the year were multiplied by the segment's average Ford CO2 and compared with the best available from ECOnetics and other green Fords over 10,000 miles.
Roelant de Waard, Ford of Britain chairman and managing director, said: "This research shows the full potential of an accelerating trend towards greener motoring. In the first half of this year, we have seen a 38 per cent rise in sales of all Fords achieving under 120g CO2. Thanks to Cleangreencars we've seen what could happen if this swing continues within each of our model ranges."
The Cleangreencars website lists three Ford Focus models including ECOnetics in its top five small family cars based on eco friendly credentials. The 44mpg Ford Kuga, with 169g CO2, is named its cleanest greenest 4x4 and Ford Mondeo ECOnetic is shortlisted as an eco large family car.
Jay Nagley, website publisher, said: "Cleangreencars has criticised car manufacturers for not reducing CO2 emissions quickly enough – and will continue to do so. However, these figures show that consumers can also play their part: when car manufacturers make lower CO2 cars available, consumers are able to choose accordingly.”
At the same time that the Fiesta ECOnetic is being launched, Ford is announcing that all Ford dealerships in the UK will offer service customers the option of offsetting their vehicles' CO2 from September this year. Ford will be the first auto manufacturer in the UK to launch this initiative spanning service intervals based on engine size and mileage. CO2 will be offset via BP's Targetneutral scheme.
ECOnetic technical spec
1.6
Fiesta
TDCi
Urban (mpg)
Extra urban
Combined
(mpg)
Price
3-door
90PS
61.4
88.3
76.3
£11,845
5-door
90PS
61.4
88.3
76.3
£12,445
Homerlovesbeer
July 23, 2008 5:56:48 AM
Eat ya heart out Toyota.....Hybrids really arn't as good as the propaganda suggests.
i'd buy a ford over a general motors car anyday and i've always said that. However, i've noticed in north america (i'm in canada), that ford's are ridiculously over priced, and i'm betting this car will be over priced too if it comes to canada. i checked a convertor for currency and that starting price is approximately $23,941.51. Yes it has ridiculously good fuel economy, but for a 1.3 litre diesel engine?? come on now. Very good car non the less on efficiency.
These cars aren't built by Ford in the US, they're built somewhere in Britain, Hungary, Poland, etc.
Labor there is in EUR and converting that to USD bumps up the price. Add the shipping costs to that and voilla, you got yourself a very expensive little Diesel engine.
Britain doesn't have the Euro, thanks, it would be in pound sterling. We have the highest car prices, everyone knows that cars are cheaper in North America than Europe anyway not just because Sales Tax is less, if or when Ford sell the Fiesta/Verve in the US or Canada I can guarantee you it won't cost nearly $23k, more $15k.
I suppose Hungary and Poland use Pounds as well... More cars are manufactured on what you call "The Island" (Europe) so trust me, you might pay in Pounds, but labor cost is calculated in Euros.
hmmm i dont know it seems like a low spec fiesta with a green engine in it... i dont mind the idea of the green engine but i think they should have it as an engine choice on all the models in the fiesta range and not just in one car...
Eat ya heart out Toyota.....Hybrids really arn't as good as the propaganda suggests.
Congrats to Ford....good looking car too :-)